Data-Driven Content Marketing
All - and Only - the Data You Need At Your Fingertips
From Raw - to Smart - to Actionable Data
Features we’ll build in 2019
from Smart Data to Actionable Insights
Are things unclear?
Frequently Asked Questions
Log in, Connect, Select
Connect your Google Analytics account and select the website you want to analyse. You need the right Analytics Access of course.
Understand, view, track
With our dashboard, easy metrics and email reports, you'll be able to see what's going on with your blog in the glance of an eye.
Optimise your Strategy
Make better decisions on what to write, what to distribute, where to distribute, when to distribute
Soon: Actionable Insights
With Machine Learning, we will help you with the analysis and recommend you what to write and what to distribute.
1. Why connect with Google Analytics?
We use your Google Analytics to show you historical data about your blog. It works retro-actively, we analyse the historical data and represent it in an easier, visual way so you have all (and only) the data you need at your fingertips.
2. What if I don't have access to Google Analytics?
If you don’t have Google Analytics installed on your website, we cannot process data that doesn’t exist. However we will soon launch our own plugin that collects data from your blog and will give you the same benefits, except historical data.
If you have Google Analytics but no access, you should ask permission to the webmaster in your company. A simple Read & View permission is sufficient to use our services.
If you have other tracking tools installed like Piwik / Matomo, please contact us so we can link your data.
3. I have another tracking tool installed (not Google Analytics)
Please contact us through the form or at email@example.com and give us some more information so we can set up the tracking for you.
4. What will you do with my data?
We store your data in order to process, parse, calculate it and represent it in an easy, visual way for you. The data is anonymised and we cannot see it ourselves. We will use the data in a later stage to calculate (anonymous) industry benchmarks. This will benefit you: understand how your industry is performing and set better KPI’s based on your competition / industry averages.
We will never give or sell your data to third parties.
5. My blogposts don't have a /blog/ or other subdomain
If all your blogposts are directly underneath the main domain (e.g. www.site.com/blog-title-1) or under a date structure (e.g. www.site.com/2019/2/20/blog-title-1), we recommend you to not give a subdomain path when downloading the blog. This means we will take all the pages on the website and you will be able to filter out pages that aren’t necessary in the dashboard in a second stage.
Soon, we will offer a WordPress integration that will tell us exactly what and where your blogposts are. It will facilitate this step and show you only the blogposts.
6. Can I use Blogalyzer for a full website?
Yes. We call it Blogalyzer as we will add features that optimise the analytics of blogs, but we will keep this optional and you will always be able to use Blogalyzer to analyse a full website instead of just the blog.
Let us know through the form or at firstname.lastname@example.org if you have any questions or recommendations about this.
6. Why is it better than Google Analytics?
Let us answer that in a list:
- You cannot get a 2D table of articles + pageview growth in Google Analytics
- You need to click every time you want to compare another period in Google Analytics, maximum time periods you can compare are 2
- You cannot easily see acquisition, conversion, audience metrics in Google Analytics, it takes at least 2 to 3 clicks to see one of these metrics and 2 to 3 clicks to come back to your original view. With Blogalyzer, 1 click is enough to see all these metrics at once for any given article and period, or for a full article, or for a full period, or even for the full blog.
- Google Analytics is not intuitive to start with, you need to be pretty technical to understand all the filters and advanced features
- Google Analytics is not adapted for blogs, there’s no way of excluding it from other pages and there’s no specific data about author, publication date, category, image, etc.
Shoot, we will make sure to answer as soon as possible.